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Kate Thomas, veteran of Unilever and StarTV delved into advertising on a shoestring, within a timeframe, and with limited resources. With a rich background in poor countries, Ms Thomas explored the impact of creativity, how to run a CSR project to advantage, and how to pick the most appropriate medium to target your audience. Ms Thomas explained TV, time slots, luxury advertising, FMCG, newspaper and radio, advertorials, live promotion, selling services, events and sponsorship, promotion girls, and finding your captive audience. A truly informative, entertaining and provocative look at taking your advertising budget into new mediums with spectacular results.
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